Hours after NASA’s successful landing on Mars of its Mars rover, one of NASA’s official clips from the mission was pulled from YouTube, and replaced with a notice from the video site indicating that the “video contains content from Scripps Local News, who has blocked it on copyright grounds.”
The video was replaced and Scripps apologized, but it is an example of how the scale are tipped in favor of the “content industry” and even obvious, public-domain content gets caught in the privatization of information trap. EFF has the background on the technology and how it works:
- Mars Landing Videos, and Other Casualties of the Robot Wars, by Parker Higgins, Electronic Frontier Foundation (Aug 8, 2012).
[T]he problem likely lies not with the DMCA itself, but with the additional (and voluntary) automated Content ID system YouTube has developed. Content ID uses digital fingerprinting technology to identify duplicate audio and video on YouTube and, depending on the “business rules” configuration of the designated rightsholder, blocks or places ads next to videos. Unfortunately, the robots behind that copyright enforcement machine have the tendency to shoot first and ask questions later, even when it ends up silencing real — human — speech.
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