“On Twitter, Cohen, who is 28, and Ross, who is 38, are among the most followed of anyone working for the U.S. government, coming in third and fourth after Barack Obama and John McCain. This didn’t happen by chance. Their Twitter posts have become an integral part of a new State Department effort to bring diplomacy into the digital age…. Traditional forms of diplomacy still dominate, but 21st-century statecraft is not mere corporate rebranding — swapping tweets for broadcasts. It represents a shift in form and in strategy — a way to amplify traditional diplomatic efforts, develop tech-based policy solutions and encourage cyberactivism. Diplomacy may now include such open-ended efforts as the short-message-service (S.M.S.) social-networking program the State Department set up in Pakistan last fall.”
Digital Diplomacy. By Jesse Lichtenstein, New York Times (July 12, 2010).
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