Ever have trouble coming up with new, cost-effective ways to promote the important services offered at your depository? Ever wonder how to reach different audiences? Ever wish there were tools to help you promote your library?
At GPO, we heard you, and recently, we took on the challenge of helping you with those difficult tasks. We recently launched the FDLP Marketing Plan, which has three main components:
- Tips and strategies to help depositories promote themselves to non-depository libraries.
- Tips and strategies to help depositories promote themselves to the general public (broken down by group).
- The launch of a new marketing campaign that has tools that depositories can use in their promotion efforts.
What do you think? Have any other ideas that you would like to see included that are missing? Have any unique marketing success stories? If your library has used or plans to use any of these tips and tools, would you be willing to share feedback with GPO on your successes?
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