The value of social media to libraries probably depends on the library, who its users are, and how they use the library. One would guess that a strong library presence in social media can, at the very least, aid in the visibility of the library. With that in mind, here is an interesting story about how Pinterest is becoming more important for driving traffic to news sites that Twitter.
- Digital Publishing: All the News That’s Fit to Pin, by: Rob Tornoe, Editor and Publisher (1/14/2014).
BuzzFeed CEO Jonah Peretti says that Pinterest sends more traffic to their site than Twitter. In fact, according to data released back in October by Shareaholic, Pinterest drove 3.68 percent of all social media traffic to publishers in September, more than Twitter, LinkedIn and Reddit combined. In the case of some media websites, like Martha Stewart, Pinterest actually drives more traffic than behemoth Facebook, driving about 6.5 percent of the estimated 5 million visits her websites receive in a month.
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