We had a double keynote at Best Practices Exchange 2007: Former legislator and current Arizona Corporation Commissioner Jeff Hatch-Miller and Internet Archive Founder Brewster Kahle.
Both gave such good presentations that they deserve separate blog entries. This is Jeff’s.
Jeff Hatch-Miller was an engaging speaker who was invited to help us figure out to build support for our various state initiatives. His experience as a legislator provided an insider’s perspective. His talk centered on three themes:
- Getting noticed – in a good way
- Getting Legislative attention
- Getting into the “recommended budget”
My notes aren’t complete enough for a section-by-section recitation of Jeff’s points, so here are some impressions:
Jeff started his talk by reading us mission statements from three organizations. He wanted us to pick out the one that best described “who they are and what they do.” The only one that stuck with me was the one chosen by the audience “At Sheldon Clinic, we give people back the use of their hands.” Jeff told us that we have to be that clear about who we are and what we do because there are MANY agencies and organizations doing quite good work competing for legislative time and attention.
Another statement that really resonated with me and the rest of the group was Jeff’s statement (paraphrased) – “It’s not about you. People give to you because you MEET needs, not because you have them.” He also said it was more important to communicate the “why” rather than the “what”. Funding is about relationships, which you need to build while being subtle.
A major tip for getting favorable attention is relating yourself to K-12 education. How can your collections relate to k-12? Are there stories about students and teachers using your resources and services that you can pass along to your funding authority?
Programs tend to be part of yearly recommended budgets if they have constitutional or statutory authority behind them. Some funding efforts can take years. It’s important to visit legislators in their home districts for relationship building, which is hard to do in the pressure cooker of a legislative session.
Finally, never ever burn bridges. Your enemy today maybe the ally you need tomorrow.
If you are organizaing a conference that needs a speaker to talk about raising money from legislative bodies, I highly recommend Commissioner Jeff Hatch-Miller. He can be reached through his web page at http://www.azcc.gov/commissioners/hatch-miller/index.htm.
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