Mark Drapeau, a fellow at the Center for Technology and National Security Policy, writing for PBS’ MediaShift blog:
Behind every press release, web page, and social networking account is a person. But when people “hide” behind organizational brands, it reduces the authenticity and transparency that people — citizens, customers, fans — have become accustomed to seeing in the Web 2.0 world. New social tools and niche communications can empower people to connect with their audiences on a more personal level through what has been termed “ambient awareness” or ambient intimacy.
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