Below is an ad made for the Fulton County Public Library. Watch this 39 second clip and then read on.
This video actually made me want to play it over and over again because the music had a good beat and because I wanted to see all the book covers and service types flash by again. It’s kinetic yet informative. So far it’s been viewed 1,737 times and I don’t think it’s been all by librarians.
My only criticism of the video is that it should have faded to both the name of the library AND its URL so people could immediately check out their site. But that is a petty criticism of something very engaging.
What’s stopping us government information specialists from putting something like this together? Other than time and a fear of movie making software that comes with nearly every computer.
What say you to changing that? If you’re intrigued by the video above and either have video experience or want to see this as a learning opportunity, please get in touch with me. Either in comments below or by e-mailing dnlcornwall AT alaska.net. I’ve got a few storyboard ideas and a digital camera that I could use to take pictures of good looking documents. And almost anyone can take screenshots of good gov’t web sites.
Once it’s on YouTube or some other video site, we could start trying to push onto local media as a PSA or maybe beg the Ad Council or someone for air time.
You don’t have to be a docs librarian to work on this project idea, just someone interested in web/library 2.0 ideas and software.
Of course, if someone else has already made a youth oriented govdocs ad, would you send us a link to the video?
And why the marketing entries lately? Because one tactic in getting perpetual no-fee access to fully functional government information is making our citizens know that the information is out there and is worth having and fighting for.