Eli Pariser, founder of MoveOn.org and author of The Filter Bubble: What the Internet Is Hiding from You, gave a very interesting and smart — and somewhat disconcerting — talk at TED in Long Beach, CA in February, 2011. Pariser points out the unintended consequences embedded in search personalization where users get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden their worldview.
[HT @jakebrewer!]
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